Dina Shoman

Company: Verity

Field: Education & Training

Location: Amman, Jordan

Market: MENA

Social Media: Facebook, Instagram, Twitter

About Dina Shoman

An international banking veteran and serial financial literacy entrepreneur, Dina Shoman brings almost two decades of experience to her role as Co-Founder of Verity, the Middle East’s family banking app that teaches kids and teens how to make smart money management decisions. Verity is Dina’s third financial literacy-focused venture, having previously founded inherQuests, a New York-based startup that offers subscription boxes with games and activities, built on a curriculum that empowers young girls to begin their financial journey, and Nahji, a Jordanian social enterprise that teaches basic financial concepts through a range of engaging resources. By working closely with educational and child development experts, both startups successfully integrated experiential and play-based learning with relevant content and programs, encouraging kids to start building their personal finance skills. Before starting her entrepreneurial journey, Dina was Executive Vice President and Head of Branding at Arab Bank. During this time she also served as a Board Member for Arab Bank Plc, Arab Bank Switzerland, Arab Tunisian Bank and Arab Bank Australia, as well as a number of non-profit organizations based in Jordan. Dina holds a Bachelor’s degree in Finance, and a Master of Business Administration (MBA) from Bentley University. In addition, she has completed continued educational certificates in Organizational Design and Change Leadership from Georgetown University, and in Design Thinking from INSEAD. Adding to her cohort of achievements, Dina was nominated as a Young Global Leader by the World Economic Forum in 2012, and ranked third out of the ‘Top 100 Most Powerful Arab Business Women in Listed Companies’ by Forbes Middle East. When she’s not exploring new and fun ways to teach kids the importance of saving and spending responsibly, Dina can be found whipping up her favourite dishes in the kitchen, traveling the globe, spending time with friends and family (especially her niece and dog), and singing karaoke every chance she gets.

About Verity

Verity is a UAE-based fintech platform that provides children between the ages of 8 – 18 with a prepaid card and money management app where they can learn how to manage their money within the controls their parents set. It teaches kids and teens how to earn, save, give and spend responsibly, while offering parents the ability to guide their money management. Its features include: Digital and automated allowance transfers and one-off money transfers; chores management and rewards; saving and giving goals; interactive dashboard with insights on how children are managing their money. Set to launch in the UAE during the fourth quarter of 2021, the Verity app will be available in English and Arabic, and will be available in other MENA countries in the next year.

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